IF Entertainment

A man holding a microphone
a screenshot of a display banner showing on website

"More than 2,500 contestants’ registers, 20,000 + page likes, more than 15 million Vietnamese reached."

a picture of IF entertainment Facebook Post
ClientIF Entertainment
SkillsFacebook & Instagram Ads, Display,YouTube Ads

Vietnam 2019 Audition

IF is a Korean entertainment company.

They are in Vietnam to find the next generation of local K-POP stars.

They want to find and train Vietnamese talents in their ultra-modern district 7 (HCMC) studio.

IF organizes auditions in 3 majors Vietnamese cities:

Hanoi, Da Nang and Ho Chi Minh City.

Our objective was to :

  • Build IF brand awareness in Vietnam
  • Get Vietnamese talents to register for the auditions


What did we do?

We developed a responsive Landing Page including key information and a registration form.

We developed a Facebook & Instagram video, reach, messaging campaigns and conversion campaign.

We partnered with local Influencers.

We run 6 second YouTube bumper ads campaigns to build awareness.