IF is a Korean entertainment company.
They are in Vietnam to find the next generation of local K-POP stars.
They want to find and train Vietnamese talents in their ultra-modern district 7 (HCMC) studio.
IF organizes auditions in 3 majors Vietnamese cities:
Hanoi, Da Nang and Ho Chi Minh City.
Our objective was to :
What did we do?
We developed a responsive Landing Page including key information and a registration form.
We developed a Facebook & Instagram video, reach, messaging campaigns and conversion campaign.
We partnered with local Influencers.
We run 6 second YouTube bumper ads campaigns to build awareness.
More than 2,500 contestants’ registers, 20,000 + page likes, more than 15 million Vietnamese reached.