Sun World is a grape brand from California, USA. Sun World Entered the Vietnamese market in 2018. Brand Ninja was tasked with the brand’s local social media activities.
Sun World Grapes’ main objective was to increase their overall reach and exposure on social media channels.
The brand wanted to reach a specific audience to promote their grapes’ freshness and crunchiness.
Our team designed the creative and copy for our social media posts. Our objective was to build awareness and interest toward Sun World Grapes.
We used those posts to run promoted campaigns, including Facebook and Instagram, implemented the targeting
strategy and successfully launched multiple variations of direct response ad campaigns at once.
We partnered with Helen le, a popular Vietnamese chef & Influencer. Helen made a series of 3 videos introducing Sun World Grapes and creating fusion recipes.
She shared the videos on her personal Instagram profile while we used them for our social media video awareness campaigns.
We attended Sun World’s activation events in HCMC to generate local content such as livestreams, photos, videos.