Nordic Leading SME lender

This is an exciting project we’re still working on.

A consulting case.

We’re helping a  Nordic business loan & credit company to improve its leads volume & quality.  The campaigns come with lots of challenges, especially high cost per click and heating competition.

Step 1

• Audit of customer’s current search campaigns – Find out what’s working and what should be improved.

Step 2

• Development of a fresh search strategy in collaboration with customer.
• Website design improvement to provide better customer experience.

Step 3

• Campaign restructuration (keywords, ad groups, ad extensions…).
• Implementation of new positive & negative keywords.
• Conversion tracking implementation.
• Bids adjustment based on keywords, devices…
• Remarketing campaign setup.

Split Testing:

• A/B testing of campaign creatives to drive higher quality traffic.
• A/B testing of landing pages to improve user experience.

 

Results:

50% less  non-relevant traffic

Cost per lead decreased by 47%

More than 100 small businesses financed in 1 month

Conversions boosted by over 420 % compared to old campaign/website