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Travel Agency Search Marketing

Vietnamese Travel Agency

Search Marketing

We have the pleasure to partner with a great Vietnamese travel agency on search marketing campaigns. We help them to get online tour bookings from all over the world.

a man sailing in norther vietnam
Initial campaign setup, we organize the advertising account to increase efficiency.

Campaign Setup

A screenshot of a google ads campaign
We use Google's & third party tools such as SEM RUSH to find the best keywords opportunities.

Keyword Research

We write compelling ads to improve click-through-rate & boost traffic.

Ads Copywriting & Performance

We analyze search reports to find toxic keywords.

Setup Negative Keywords

We adjust bids based on time and day of the week.

Bid Adjustments

We Setup a relevant attribution model to understand customer’s online journey until the final booking.

Attribution Model

Results

  • 12,483 clicks
  • 825 bookings
  • Average cost/booking: 207,000 VND
  • Conversion Rate: 6.61%
ClientTravel Agency
ChannelsGoogle Ads / Bing Ads
Scope Of WorkInternational Search Marketing Campaign
Target market:Global + Vietnam.

Background

Our customer is a reputed international
travel agency located in Ho Chi Minh. They
offer tours in south, central and north Vietnam.

The Online Opportunity

Tourism in Vietnam is booming along with
online desktop and mobile tour bookings.

Therefore, our customer has developed a
modern website where customers can easily book their tours online.

Target Customers

Travelers currently planning their
trip to Vietnam.

Travelers already in Vietnam looking
for extra tours.

Problems we had to tackle

  • Intense competition in the local travel industry,
    with competitors selling tours at cheap price.
  • Lack of trust in Vietnamese travel agencies.
    We Must understand international travelers’buying journey.